Answer

"Those by the wayside are the ones who hear; then the devil comes and takes away the word out of their hearts, lest they should believe and be saved." Luke 8.12

The devil can steal the Word of the heart because, despite hearing it, the person still did not care, they were not interested, they despised it and gave it no value. They did not care for it because, in their eyes, it wasn't that important. Who would neglect a precious jewel?
For each four people who hears the word, at least one of them despises it.

THE INVITATION

"Come to Me, all you who labor and are heavy laden, and I will give you rest."     Matthew 11.28

The Lord Jesus would not have made such an invitation if he was not interested in meeting the needs of the afflicted.

However, you must understand that He will not take any initiatives unless His invitation is accepted.

Those who are interested must seek Him, take a step in His direction and put all their existent faith in Him.

That's it.